1. Line
2. Shape
3. Figure/Ground
A. Figure/Ground Reversal
B. Typographic Shapes
4. Color
5. Color Nomendclature
6. Primary Colors
7. Technical Considerations
A. Value
B. Saturation
8. Texture
A. Pattern
Principles of Design
1. Format
2. Balance
A. Interrelated Visual Factors of Balance
B. Symmetric vs. Asymmetric Balance
3. Visual Hierarchy
4. Emphasis
A. Isolation
B. Placement
C. Scale
D. Contrast
E. Direction and Pointers
F. Diagrammatic Structures
I. Tree Structures
II. Nest Structures
III. Stair Structures
5. Rhythm
A. Repetition
B. Variation
6. Unity
Scale
1. Proportion
A. Mathematical Ratios and Proportional Systems
2. Fibonacci Numbers
A. Square
B. Spiral
3. Golden Ratio
Illusion and the Manipulation of Graphic Space
1. Volume
A. Picture Plane
B. Foreground/Middle/Background
Laws of Perceptual Organization
1. Similarity
2. Proximity
3. Continuity
4. Closure
5. Common Fate
6. Continuing Line
7. Correspondence
8. Structure and Unity
